
http://www.thirtyfifty.co.uk
ThirtyFifty is a successful, locally based wine tasting company. Way back in January 2011 we started on new concepts for a new visual identity and website which had been developed some years prior to my involvement. Jane and Chris didn’t feel like their old logo or the website were doing them any favours. Neither the logo or the home page design engaged potential clients or revealed a great deal about the company’s character or the vibrance of the wine tasting business.
The success of a wine tasting business is really going to come down to the experience it delivers. This should not only be on the day of the presentation but right from the moment the client sees the website. ThirtyFifty wanted to present themselves as providing fun and informal wine tasting classes and presentations, counter balanced with a solid educational foundation. So the new site has a brochure front end which covers the types of courses available, venues and the process of booking and the second half is all about the wine industry covering news, facts, interviews, book reviews, wine knowledge and podcasts. The free wine knowledge available on the site is extensive. Chris Scott delivers the UK Wine Show Podcast every week, interviewing people involved in the industry. You could say, Chris makes the wine industry his business in every sense.
We went through three stages of development for the ID before we were all happy with the mark, the tag line and the colour palette. A small research panel were involved in the decision to write the name in full as opposed to using numerals. And as far as creating an original and distinguishable mark for the company writing the name in full differentiates ThirtyFifty from competitors in the market place.
Once we had a visual identity we could run it out onto the website, favicon, information sheets, stationery and gift vouchers.



Tags: Art Direction, Communications, Corporate Communications, Marketing, Portfolio, Promotion, Publicity