Danceforce is a successful dance academy in Kingston. We started talking about the new site early in the year and will soon be ready to launch.
The team
As usual I have had a great team working with me, Andrew Heaps as web developer for the site and Roger Brown Photography, a friend of Principal Carol Winter.
Roger Brown has a background as an editorial photographer working for publications such as The Times, The Telegraph Magazine and Italian Grazia. Roger also offers a fresh and contemporary approach to wedding photography with the emphasis on capturing those spontaneous moments that can be so often missed with more traditional styles of photography.
Andrew Heaps has over ten years of professional experience in new media and has built up an enviable client list. He’s not only a skilled web developer but a designer too. Find out more on Andrew here.
The project
Most other dance websites are often black with bright splashes of colour or pale pink throughout. In contrast Carol and I wanted to go for a calm, light flooded feel reflecting the elegance of ballet and modern dance. Carol’s purple Danceforce logo lead the direction for our colour palette so we used Tiffany blue as a contrast. In contrast to other competitor websites, information is clear to see and easy to navigate to.
The site will be updated using Dreamweaver and Contribute. Contribute CMS will handle the pages which need weekly updates, the rest of the site will remain static but could easily be updated using Contribute later in the day. There is a good overview showing how Dreamweaver and Contribute work together. The client can not only edit but create new pages using Dreamweaver Templates in Contribute. See: Kyle Thompson Adobe: Using Dreamweaver Templates in Adobe Contribute
Tags: Art Direction, Corporate Communications, Design, Graphic, Marketing, Portfolio, Small Business
